The brand positioning : "D. Cars, Culture, Gaming, Music, Sports," tells the story of Detroit what it represents and what there is to do.  Detroit is a city of triumphs, a city of struggles, and a city with enough imagination to power the nation. Here, the car claims center stage. The music runs deep. Sports are pursued with a passion. The culture is cooking. And the gaming is good. Trace cool to its source and sooner or later you find your way to Detroit. No other great American city puts out so much vibrant style. Wherever you’re from, Detroit has something to show you. It’s the place to come to get caught up on the latest — and leave feeling like you’re in the know.