Media Segment: SPORTS

Strategies

• Emphasis on U.S. Olympic sports organizations.
• Identify opportunities to develop long-term International Olympic sport events.
• Host successful AAU Junior Olympics Games (July 24-Aug. 3).
• Continue to develop and grow Big Day branded events.
• Continue to engage Sports Advisory Council.
• Continue “Scorecard” to measure results of DMSC-hosted events.
• Continue to increase visibility and brand equity of the DMSC and its mission/successes on the local community.
• Direct sales efforts to include personal sales calls, telemarketing, industry conference and tradeshows, site visits and bid presentations.
• Market the region as a premier sports event destination through DMSC e-newsletter, website and social media.
• Continue to strengthen relationships with local associations, universities and facilities that are partners in our efforts.
• Continue industry leadership involvement and participation.