Media Segment: LEISURE MARKETING

Strategies

• Develop and execute a new media campaign using a combination of print, television and radio while exploring other media options. Key markets: Cleveland, Columbus, Cincinnati and southern Ontario.
• Continue partnership with Pure Michigan on regional broadcast media buy, and execute a Canadian shopping marketing campaign promoting downtown and suburban properties.
• Participate in Brand USA co-op program to drive tourism to metro Detroit from the Canadian market.
• Continually update recently launched website with new functions, features and content to appeal to the brand audience.
• Target/promote suburban and downtown properties on website, enhancing listings, promoting discounts and deals and creating contests and other programs to drive visitors to properties on the website.
• Partner with hotels, restaurants and Detroit organizations to influence travel behavior and create awareness through social media giveaways and contests.
• Provide educational seminars to teach members how to maximize their use of social media.
• Develop and launch user-friendly mobile website in an effort to promote leisure travel and change destination perception.