Media Segment: CONVENTION SALES AND TOUR MARKETING

Convention Sales Strategies

• Continue digital marketing strategy to increase awareness, reinforce assets and build lead database.
• Develop special Detroit marketing section in three leading trade publications.
• Secure prime advertising positions in leading meetings and conventions publications.
• Develop medical meetings collateral and videos to support that market.
• Support sales team efforts through interactive marketing elements. Launch “Meet Detroit” blog.
• Foster strategic partnerships with ASAE and MPI.
• Increase traffic to MeetDetroit.com through ongoing search engine optimization (SEO) improvements.
• Launch partnership with Google on a digital strategy to drive traffic to MeetDetroit.com.
• Continue to develop and refine email marketing messages.
• Continue to encourage web visitors to opt-in to database and receive email welcome series.
• Support sales team efforts through interactive marketing elements.
• Develop a mailer highlighting our suburban properties which directs small meeting planners to video that lives on MeetDetroit.com.
• Continue email marketing campaign segmented to each sales market

Tour and Travel Strategies

• Utilize targeted trade publications to promote metro Detroit as a desired group tour destination for student youth groups, seniors, family and military reunions.
• Provide marketing support to assist in securing tour groups or family reunions coming to metro Detroit (i.e., newspaper advertisements and radio campaign).
• Continue Holiday Shopping Program targeting Canadian bus toursintegration of brand identity in all marketing efforts.