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Upside of Downtown Detroit

See the upside of downtown Detroit from the Detroit People Mover.

Marketing Plan

A MESSAGE FROM THE CEO

Dear Tourism Partners:

I want to personally thank you for your continued support and efforts that prove metro Detroit is a total-package destination for business and leisure travel. I’m pleased to report that 2013 was a banner year for the Detroit Metro Convention & Visitors Bureau.

In terms of conventions, last year we booked business that will bring about $399 million in direct spending to the region, including 309,000 room nights. The Detroit Sports Commission secured 132,000 of those room nights for some of the largest and most prestigious events in the industry..

Additionally, we launched the America’s Great Comeback City campaign for print, broadcast, online and trade show booths. It features stories of Detroit’s comeback from influential metro Detroiters. We hosted a total of 67 journalists in The D, which resulted in meaningful media placements. Downtown and metro Detroit were also featured in two Pure Michigan TV spots.

Speaking of TV, we were excited to announce that Discover The D, our weekly half-hour PBS series that puts the spotlight on metro Detroit businesses and happenings, is now being seen by 16 million viewers in Michigan, Ohio, Indiana, Illinois, Wisconsin and Canada.

This year is looking just as promising. Cobo Center made significant advancements in its $279 million renovation with opening its grand ballroom last year, and final touches to Cobo will be made by year’s end. We look forward to more progress from Detroit’s Emergency Financial Manager Kevyn Orr, Mayor Mike Duggan and his new city administration.

Each year we share the DMCVB marketing plan, which includes our departmental strategies for a prosperous year. Please take a look through this plan for 2014, as well as the activity calendar, to see how you can be involved with the DMCVB and increase your own business. Here are a few ways you can make the most of your DMCVB membership this year:

  • Get involved with familiarization tours and trade shows by contacting Jennifer Miller at 313-202-1943 or This email address is being protected from spambots. You need JavaScript enabled to view it..
  • Note publication dates for Visit Detroit magazine and make sure your listing is up-to-date for Visit Detroit, visitdetroit.com and meetdetroit.com. For assistance, contact Leanna Sullivan at 313-202-1852 or This email address is being protected from spambots. You need JavaScript enabled to view it..
  • Take out an ad in Visit Detroit magazine. Click here for rates, specs and contact information.
  • Upload your events and deals to visitdetroit.com via Partner Portal. These will be used on the DMCVB’s social media channels, the Visit Detroit Blog, newsletters and eblasts. For help with this, contact Yolanda Michaux at 313-202-1852 or This email address is being protected from spambots. You need JavaScript enabled to view it..
  • Get involved in social media contests by contacting Dan Fuoco at 313-202-1955 or This email address is being protected from spambots. You need JavaScript enabled to view it..
  • Sign up to receive our leisure newsletter and events eblast. Don’t forget to follow us on Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+, and join in on the conversations.
  • Sign up to receive our convention sales newsletter and email updates for hotel news, to see which convention have booked Detroit and more.

We look forward to a strong partnership with you this year!

Larry Alexander
President and CEO
Detroit Metro Convention & Visitors Bureau

To review the DMCVB's 2014 sales and marketing strategies, click here.

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