Marketing Plan

A MESSAGE FROM THE CEO

Dear Tourism Partners:

This past year has marked a great turnaround for metro Detroit. Detroit was named “America’s great comeback city” by the media, and we’ve been attracting national attention left and right. We can all agree that there’s no greater feeling than seeing people flock to metro Detroit to visit the new businesses popping up, and attend annual events that entertain visitors unlike any other region. All signs point to another great year, and I want you to know how much my team and I value your support.

The DMCVB came rushing out of the gates in 2013 with big plans for a year as successful as 2012, which will be hard to top. Last year, with the support of the DMCVB 2012 Chairman of the Board Rob Riney, we created a medical meetings advisory council to discuss how to bring medical meetings to Detroit. After hearing from the council we are expecting Detroit to be home to significant medical meetings in the coming years.

Additional good news includes the transformation of Cobo Center, which is already attracting national attention, with major renovations made on time and on budget, and the remaining to be completed by December 2014.

This year we plan to strengthen our partnerships with Travel Michigan, Brand USA and other organizations to drive tourism to metro Detroit through targeted marketing campaigns, media buys and familiarization tours. Our strongest partnerships will be with you, our valued industry partners. We will continue to use and update our resources, such as our websites and social media channels, to promote your locations. The information you provide to us is crucial as we successfully promote the region.

Each year we share the DMCVB Marketing Plan, which includes our departmental strategies for a prosperous year. Please take a look through this plan for 2013, as well as the Activity Calendar, to see how you can be involved with the DMCVB and increase your own business. Here are a few ways you can make the most of your DMCVB membership this year:

Look for customer and media familiarization tours and tradeshows that your business can contribute to: transportation for the guests, dining, hotel rooms, Detroit-centric gifts — all these things get you noticed and your service picked up when the guest returns with a meeting or a journalist writes a travel story. Call Events Manager Jennifer Miller at (313) 202-1943, or email her at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information on how you can get involved.
Note publication dates for Visit Detroit magazine, and make sure your listing is up-to-date. This information will also be used on VisitDetroit.com and MeetDetroit.com. For assistance, call Bureau Services Coordinator Sonya Robinson at (313) 202-1997, or email her at This email address is being protected from spambots. You need JavaScript enabled to view it. .
Note the emphasis on social media — get on board with us by contacting Interactive Marketing Manager Dan Fuoco at (313) 202-1955 or This email address is being protected from spambots. You need JavaScript enabled to view it. . Your events and deals will be featured on Facebook and Twitter and in our new leisure newsletter.