The D Discount Pass
Each year we share the Detroit Metro Convention & Visitors Bureau marketing plan, which includes our departmental objectives and strategies. Please take a look through this plan for 2015, as well as the activity calendar, to see how you can be involved with the DMCVB and increase your own business.
Sales and Marketing Segment:
Download a PDF of the complete 2015 Tourism and Convention Sales Marketing Plan.
Dear Industry Partner,
Welcome to 2015, a year that promises to be successful for the tourism and hospitality industries in metro Detroit, and extremely busy for the Detroit Metro Convention & Visitors Bureau (DMCVB) as we welcome back-to-back large, high-profile conventions.
Metro Detroit will host more major events in 2015 than it has in 25 years. We couldn’t be more pleased. The comeback story of Detroit is resonating nationally and internationally. As a result, both meetings and leisure business has climbed.
But we can’t rest yet. There is much more to be done. The following are the sales, marketing and sports strategies the DMCVB will employ in the coming year to continue growing meetings, sports and leisure business.
Our convention sales effort includes expanding our staff in Washington, D.C. and Chicago to attract all market segments from those important regions. The team will focus on segments with the best potential for metro Detroit, such as engineering, automotive, high tech, medical, national and state associations, religious and family reunions. The international segment will also be a major target of our efforts in 2015, and we will be partnering with Travel Michigan and Brand USA on several initiatives.
The Detroit Sports Commission (DSC) had great success in 2014 and some of the significant business it booked will take place in 2015, such as USA Volleyball. The DSC will continue to solicit amateur sporting events, but will also aggressively pursue international opportunities — a great way to get our region recognized on a world stage.
Of course, to be successful in drawing business, marketing support is critical and the DMCVB will evolve its campaign, “America’s Great Comeback City,” to focus not only on the people behind the comeback, but on the experiences and products that are quickly changing our landscape.
Finally, all of the DMCVB staff, especially the Bureau Services Department, will devote its efforts to making sure the many conventions coming in 2015 — including the “Super Bowl” of conventions, the American Society of Association Executives — have productive and memorable experiences in The D. In fact, the DMCVB has launched a new community relations effort themed “2015. One Team, One Dream” to make the local hospitality community aware of the events taking place and the need to provide a welcoming environment with outstanding customer service.
Each year, we share the DMCVB sales and marketing plan, which includes our departmental strategies for a prosperous year. Please take a look through this plan for 2015, as well as the activity calendar, to see how you can be involved with the DMCVB and increase your own business. Here are a few ways you can make the most of your DMCVB membership this year:
My staff and I look forward to a promising 2015 and a strong partnership with you that will make the year a success for all in the tourism and hospitality industries.
President and CEO
Detroit Metro Convention & Visitors Bureau
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