DMCVB 2014 Marketing Plan
Dear Tourism Partners:
I want to personally thank you for your continued support and efforts that prove metro Detroit is a total-package destination for business and leisure travel. I’m pleased to report that 2013 was a banner year for the Detroit Metro Convention & Visitors Bureau.
In terms of conventions, last year we booked business that will bring about $399 million in direct spending to the region, including 309,000 room nights. The Detroit Sports Commission secured 132,000 of those room nights for some of the largest and most prestigious events in the industry..
Additionally, we launched the America’s Great Comeback City campaign for print, broadcast, online and trade show booths. It features stories of Detroit’s comeback from influential metro Detroiters. We hosted a total of 67 journalists in The D, which resulted in meaningful media placements. Downtown and metro Detroit were also featured in two Pure Michigan TV spots.
Speaking of TV, we were excited to announce that Discover The D, our weekly half-hour PBS series that puts the spotlight on metro Detroit businesses and happenings, is now being seen by 16 million viewers in Michigan, Ohio, Indiana, Illinois, Wisconsin and Canada.
This year is looking just as promising. Cobo Center made significant advancements in its $279 million renovation with opening its grand ballroom last year, and final touches to Cobo will be made by year’s end. We look forward to more progress from Detroit’s Emergency Financial Manager Kevyn Orr, Mayor Mike Duggan and his new city administration.
Each year we share the DMCVB marketing plan, which includes our departmental strategies for a prosperous year. Please take a look through this plan for 2014, as well as the activity calendar, to see how you can be involved with the DMCVB and increase your own business. Here are a few ways you can make the most of your DMCVB membership this year:
We look forward to a strong partnership with you this year!
President and CEO
Detroit Metro Convention & Visitors Bureau
To review the DMCVB's 2014 sales and marketing strategies, click here.
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